Select a leadership team to do background work, such as ordering signs, selecting the "Choice" Chain location, date, and time, and managing logistics (e.g., transporting the signs). CCBR has a manual for overseeing these details.

After being trained in pro-life apologetics and strategy, participants stand on busy public sidewalks and hold the signs. Generally, signs are displayed in pairs, with volunteers holding the signs while standing side by side or back to back. Volunteers with signs hand out pamphlets; however, other volunteers nearby, without signs, may offer written materials to passers-by. All volunteers, with neither signs nor pamphlets, may engage in discussion with members of the public wishing to do so. Cognizant of pertinent city bylaws, the placement of the signs should not block the way of members of the public along any sidewalk. At least one volunteer is responsible for videotaping the event. Volunteers will also take still photos when necessary.

If you have text-based or non-graphic image signs, ensure that they are interspersed between every other abortion photo. All signs are to be held by volunteers.

"Choice" Chain can be done as often as a group is able. Certainly doing it more frequently generates greater experience and comfort and, most importantly, impact. Since "Choice" Chain relies on a base of volunteers, it’s best to do it more often but for shorter periods, rather than less frequently for longer time frames. Aim for a 1 to 2-hour demonstration that is held during a busy time, such as the lunch hour.